Retail Strategy

click

"The retail offer of Herne Bay, also dominated by independents, should benefit from regeneration efforts identified in the Herne Bay Area Action Plan, which seeks to improve the retail offer and increase the amount of consumer spending retained in the town." [Draft Local Plan 4.9]

The Herne Bay Area Action Plan (HBAAP) was written over a period of a couple of years, ending in 2009. In 2009 the Council appointed developers to develop the Central Development Area (the area that centres on William Street and Morrisons). The Council and the developers have failed to interest any major retail player in their plans in the years since then. We are nearly four years on and the Central Development Area plan is dead in the water. Despite this, the Council is still clinging to this plan as its only idea to regenerate Herne Bay. This means that our retail centre will continue to struggle whilst Canterbury's is expanded and improved. Our fear is that this will mean that Herne Bay will become a dormitory town, surrounded by housing estates, with no town centre to speak of, and all the consumer spending will be bled out into Canterbury.

"… Where the growth of non-retail uses reduces the availability of choice for customers and creates 'dead frontages', there is a loss of vitality of the centre and attractiveness to customers. This is particularly marked in Herne Bay town centre, where strict application of the Primary Shopping Frontage policy will assist with consolidating the main shopping streets, and ensure there is an accessible central core of shopping for Comparison and choice and which supports the planned regeneration activities. The Herne Bay Area Action Plan includes specific development proposals for the town centre, including significant retail provision." [Draft Local Plan 4.17]

This means that, whatever happens to our town's shops, in some areas owners will not be able to convert a shop into a restaurant or bar. This seems unnecessarily restrictive when the Council is doing nothing to enhance the town's retail offer.

Local shops such as:

Herne Bay Road/ St Johns Road, Swalecliffe;
Sea Street, Herne Bay;
Canterbury Road, Herne Bay;
Reculver Road, Beltinge;

will be protected from "damaging development elsewhere". [Draft Local Plan 4.25]

We think that this has huge implications. The Central Development Area dream has already failed. The Council will oppose the Sainsbury at Altira. We are not going to be allowed to have more "comparison shopping". At the same time, the town's population will increase by thousands. We cannot picture the town's much bigger population all driving into town to shop at Morrison's or the Co-op. the Local Plan will drive even more Herne Bay people to spend their money outside the town.  

"… Herne Bay has an under-performing town centre, due to the limited range of comparison goods retailing and the strength of Canterbury. Once completed, significant comparison retail in the Central Development Area, as well as other allocations in the Herne Bay Area Action Plan, will use and indeed exceed, any available capacity for additional floor space for the foreseeable future." [Draft Local Plan 4.32]

This paragraph claims that, once the Central Development Area has been redeveloped, that will soak up the entire town's demand for stuff like clothes, household goods and bigger purchases. There are two problems with this.

• One, there's no prospect of any large retailer wanting to take space in the Central Development Area.
• Two, the town's population is going to expand by an additional 37 to 47%.

Even if the Central Development Area did happen, we don't see how it can handle Herne Bay's shopping needs. The Council's insistence on flogging this dead horse means that we won't get any new retail space in the town centre at all. This will do nothing to regenerate our town and support our independent tradespeople.

"…For Herne Bay, the retail study identified very modest levels of capacity. Implementation of the foodstore envisaged in the Adopted Masterplan for the Central Development Area would use this remaining capacity, as well as those increases in capacity that result from increasing Herne Bay Town Centre's market share for convenience good expenditure. […] Any out-of-town capacity would be removed by the provision of food retail floor space in the Central Development Area, since Herne Bay would become more self-sufficient in convenience goods terms. Regeneration activities identified in the Area Action Plan are key to ensure additional retail capacity is generated. The Council will resist any out of town development that would threaten implementation of the Area Action Plan and regeneration of the Herne Bay Town Centre." [Draft Local Plan 4.34]

In this paragraph, the word "capacity" means "demand". The Council says that all Herne Bay's future food shopping needs for the new, massively expanded, population will be met by the supermarket planned in the Central Development Area. The trouble is, none of the major supermarket chains wants to open a store in that area. This means that we will not get a local supermarket to meet our food shopping needs.

"…Herne Bay will undergo significant changes over the life of the Local Plan. Regeneration schemes as set out in the Area Action Plan are attracting significant new investment through the implementation of Development Principles Supplementary Planning Documents for:

Central Development Area (Policy HB1);
Beach Street (Policy HB2);
Bus Depot (Policy HB3)."
[Draft Local Plan 4.50]

We know that nothing has happened on the Central Development Area for nearly four years. There is not so much as a whisper of possible investment for the Bus Depot site. Bill Murray has plans – mainly housing – for Beach Street. We think that the Council is being overoptimistic when it says that these areas "are attracting significant new investment." If they really were, the Council would have wanted to tell us all about it.  

"As well as enhancing the retail and cultural offer, status and trading performance of Herne Bay, these will help to retain a higher proportion of residents' expenditure within the town, much of which has been lost to nearby centres of Westwood Cross and Canterbury. There is no significant capacity beyond the floor space on these identified sites and it is imperative that regeneration of the town is not threatened by development of out-of-town floor space." [Draft Local Plan 4.51]

The Council tells us regularly that 70p in every pound leaks out of Herne Bay to be spent elsewhere. Then in the paragraph above it says that all our demand for shops and shopping can be met by the sites already identified in the existing, dormant or failed, plans. We simply do not see how both these statements can be true.  

"Herne Bay is a traditional seaside resort in a desirable position with reasonable transport links, improving beaches and a nostalgia factor that draws people to the town in the summer season. However, during the rest of the year there is insufficient tourist income to maintain a basic level of tourist infrastructure. Planned investment in the sea front will improve the town's tourism prospects. In addition to this, a major events programme has provided new reasons to visit in recent years and there are modest signs of a recovery in business." [Draft Local Plan 6.45]

The Council recognises the problem that the town has little tourist trade in the winter but seems to think that we can overcome this by having a few new benches and some events. We don't think that this provides us with a stable tourist income for October to May. The Local Plan needs to recognise that Herne Bay needs a proper strategy for tourism

Murray might make a mint

Our beloved Council will be giving away land to a developer. Not just any old land, but money-making car park land. And not just any old car park, but valuable car parking land near the sea front. And not just any developer, but one that's been on telly.

​Let's not forget, the Council is simply holding things on our behalf. So when the press reports that:

"A formal planning application is due to be submitted shortly and a land swap deal is close to being agreed, where Canterbury City Council would gift part of their land, used as a car park, for the scheme."

the phrase "their land" should be taken with a pinch of salt.

​Free Money

I'm intrigued by the "land swap deal" and what the other half of it might be. What, if anything, is being gained for this land? Our Council appears to be about to give away some or all of the two car parks either side of the Beach Street cul-de-sac. Between them, they have the capacity for some 65 cars - about two-thirds of the capacity of Morrison's roof-top car park.

What would the value of this land be on the open market? What would the Council be taking in parking revenue, week after week, for years? These two numbers are an indication of the value of the "gift" that our Council wants to make.

The press report indicates that the "land swap deal" is nearly a done deal. Presumably this has taken a while to organise and negotiate, so we're looking at the end of a process that's been a while in the making.​ I don't think CCC will be putting any obstacles in Mr Murray's way at this late stage, and as you can see from the pictures below - from the Herne Bay Showcase on 6th March - Mr Murray gets on famously with our smiling star-struck councillors (Jean Law, Peter Lee, Peter Vickery-Jones).

I don't know much about the planning process, but I have a feeling that this application will have a smooth ride.​

Once there was a plan. A bad plan.

The driving force behind our Council's exceptional generosity (are Coplan and Denne getting the William Street car park for free?) is the conspicuous failure of the CDA, or Central Development Area plan. Back in 2009, CCC decided that the Area Action Plan gave them a free hand to dispose of the William Street car park to the highest bidder. This would of course mean a windfall for the Council.

The developers (Coplan and Denne in this case) would then be able to use the large town centre site to generate a windfall for themselves. Obviously, they would be looking for maximum benefits for themselves, rather than delivering maximum benefits for the town. As a result, they developed what appeared at the time to be a safe (i.e. stunningly unimaginative) clone town proposal for a development, centred on a new supermarket that would be built literally next door to the existing supermarket.

​Pinning their hopes on a new supermarket was the fatal flaw in an already pretty rubbishy plan - as explained here. Which supermarket would want to invest millions to set up shop next door to a competitor? Clearly not Tesco or Sainsbury, which is why they're pursuing options on the edge of town. Would Morrison's be coaxed out of their current store into the new one? Clearly not. They've withdrawn from negotiations, having calculated that it would take decades to recover the millions the move would cost them, quite apart from the problems of selling their old (current) store.

The lynchpin, the cornerstone, the catalyst for the whole CDA project has failed to materialise, and as a result we have nothing to show after three years apart from planning blight on all the properties bordering the William Street car park, the Bus Depot, and the Beach Street area - the three blocks ear-marked for development.

​Murray's mint

And this is where Mr Murray comes in. His interest in developing the Beach Street area must have been very welcome news. Our Council will present this as contributing to the town's regeneration; Mr Murray's architect says it will revitalise the ​bottom end of Mortimer Street and Central Parade. Quite an achievement for three dozen dwellings and a handful of shops.

One shop would be demolished - 73 Central Parade, the left-hand side of Tivoli Amusements. The new development would include 4 shops, 8 three-bedroom town houses, 2 three-bedroom apartments, 16 two-bedroom apartments, 9 one-bedroom apartments, 27 private parking spaces and 11 additional parking spaces. Clearly Mr Murray stands to make a pretty penny if all this turns out well.

I'm not sure that our Council realise that there's a difference between making it easier for people to make money out of Herne Bay, and regenerating Herne Bay.

Beach Street development

Finally, here's a document that's celebrating its third birthday.​ First issued in March 2010, it's Canterbury City Council's vision for the future of Beach Street. None of this has happened yet, of course.

Beach Street Development Principles by HerneBayMatters

Herne Bay sea front development

A TV bad guy is shrugging off his image to develop a positive project to regenerate Herne Bay. Actor Bill Murray, who played Johnny Allen in EastEnders, is poised to submit plans to provide a link from the town centre to the seafront, opening up views of the historic clocktower.

The star owns properties along Central Parade and plans to demolish one, number 73 – a boarded up arcade – and build shops, flats and townhouses behind it. He told the Times:

"The development is to expose the clocktower and create something to really improve that whole area. It means demolishing the property in front of it and losing some of the public car park but the result will be a new shopping area that people can enjoy."

Mr Murray's company, Beach Street Associates, is working with Clague architects on the scheme, for Beach Street, and the proposals have been discussed with Canterbury City Council officials.

A formal planning application is due to be submitted shortly and a land swap deal is close to being agreed, where Canterbury City Council would gift part of their land, used as a car park, for the scheme. Funding would come from Mr Murray and his company. Architect Geoff Mitchell said:

"It would open a pedestrian link between Beach Street and the clocktower, which is a really strategic movement for the town. The glimpse of the clocktower will draw people along through and hopefully create a space people can enjoy. It will revitalise the bottom end of Mortimer Street and Central Parade."

Under the proposals, Beach Alley would not be affected but buildings bordering it would be redeveloped. Mr Mitchell added:

"It could be an arts quarter for Herne Bay, with a real cafe culture feel, and we have already spoken to the Arts Council about their involvement. The idea is that people will be happy to sit there and meet there, with very few cars and lots of space for pedestrians to enjoy."

He said the team was hopeful the development would give plans for the rest of the town centre a boost. These plans stalled after Morrisons pulled out of building a new store, and no other investors were found. Mr Mitchell said:

"This will create the momentum for regeneration of the rest of the town. It will give people confidence. It just has to start and people will see we are investing in Herne Bay and they will follow."

thisiskent 16th Mar 2013